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Fragrance Families Explained: Find Your Scent Style

Fresh roses and peonies

If you have ever loved one perfume and wondered why another left you cold, fragrance families are the answer. Perfumers group scents by their dominant character, and most people consistently enjoy one or two families.

Woody

Built on cedarwood, sandalwood, vetiver and guaiac wood. Woody perfumes feel warm, dry and composed, and suit both office and evening wear.

Floral

From fresh peony and lily of the valley to opulent tuberose and jasmine sambac (mogra), florals range from airy to intoxicating. Rose remains one of the most loved notes in perfumery.

Fresh & Citrus

Bergamot, lemon, mandarin, neroli and herbs create bright, uplifting scents. They are the natural choice for Indian summers and daytime wear.

Aquatic

Marine accords, rain and salt notes evoke sea air and clean water. Aquatic perfumes are easy, versatile and comfortable in humidity.

Amber & Oriental

Amber, vanilla, benzoin, saffron and warm spices create rich, enveloping perfumes that last well and feel festive.

Oud

Agarwood is deep, smoky and resinous. Paired with rose, saffron or leather it creates bold signatures with impressive presence.

Fruity & Gourmand

Berries, pear and lychee meet vanilla, caramel, praline and coffee. These playful, addictive scents are popular for date nights and gifting.

How to use families when shopping

Look at the perfumes you already love and note their family. Then explore new perfumes in the same family, or a neighbouring one: woody lovers often enjoy amber and oud, while fresh lovers tend to like aquatic and light florals. Every Kicks World product shows its family, and you can filter the shop by it.

Fragrance finder

Not sure what to choose? Answer a few quick questions.

Tell us who it is for, the moods you love, when you will wear it and your budget. We will match you with perfumes from the collection.